Union Government launched online marketing platform Mahila e-Haat

Union Minister for Women and Child Development Maneka Sanjay Gandhi on 7 March 2016 launched Mahila e-Haat portal in New Delhi.
The Mahila e-Haat portal, http://mahilaehaat-rmk.gov.in, is an online marketing platform. 
•    It allows women entrepreneurs to leverage technology for showcasing products made or manufactured or sold by women entrepreneurs. This facility is also available to services, like tailoring, also.
•    The product, along with photograph description, cost and mobile no./address of the participants will be displayed on the e-Haat enabling direct contact between seller’s/service providers and buyers.
•    It is open to all Indian women citizens more than 18 years of age and women SHGs desiring for marketing their legal products/services after indemnifying RMK from any or all acts of transaction.
•    Rahstriya Mahila Kosh (RMK) is primarily involved in the creation of the portal and the entire business of e-Haat can be handled through mobile phone.
•    3-Stages of women empowerment: The launch of Mahila E-Haat is the first stage towards achieving the objective of women empowerment.
•    In the second stage Mahila E-Haat will be integrated with e-commerce portals to provide a larger platform for selling and buying.
•    In third and final stage, it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape.
•    It will benefit more than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries spread across the country.