Sachin Tendulkar roped in as brand ambassador for ‘Changing Diabetes’

Novo Nordisk has announced Sachin Tendulkar as the brand ambassador for 'Changing Diabetes'. Primary objective of this move is to raise awareness, improve access to care and address psycho-social aspects of diabetes to improve people’s lives.Novo Nordisk has also initiated the Changing Diabetes in Children, a programme designed to improve access to diabetes care for children with Type I diabetes.
About Diabetes
- It is a group of metabolic diseases in which the person has high blood glucose (blood sugar), either because insulin production is inadequate, or because the body's cells do not respond properly to insulin, or both. 
- Medical Name: Diabetes Melitus
- Types:
1. Type 1 Diabetes - the body does not produce insulin. 
2. Type 2 Diabetes - the body does not produce enough insulin for proper function.
3. Gestational diabetes- This type affects females during pregnancy. Some women have very high levels of glucose in their blood, and their bodies are unable to produce enough insulin to transport all of the glucose into their cells, resulting in progressively rising levels of glucose.