Parineeti Chopra brand ambassador for the 'Beti Bachao, Beti Padhao' campaign in Haryana Government

The Haryana government appointed Bollywood actress Parineeti Chopra as its brand ambassador for the 'Beti Bachao, Beti Padhao' campaign to promote the cause of the girl child. She has bagged many awards including national and filmfare awards. Parineeti was chosen for the campaign as she hailed from the state's Ambala town. The campaign was launched from Haryana as the state has the worst sex ratio at 879 females per 1,000 males. The child sex ratio in Haryana is worst among all states in the country.