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N. Venkataraman : New Britannia CFO

India’s largest biscuit maker Britannia Industries Ltd’s new financial chief N. Venkataraman has his work cut out for him when he takes over from outgoing chief financial officer (CFO) Amlan Datta Majumdar next month.
●    For starters, the company’s managing director Varun Berry wants him to find new ways to cut costs. That won’t be easy as Britannia has already trimmed its fat in a big way since Berry took charge three years ago.
●    Berry wants to plough more money into new products or categories without disrupting margins amid high raw material costs. 
●    Some analysts advised him to focus on cutting freight costs, while others urged him to take a hard look at the inefficiencies in the supply chain.
●    On Wednesday, Berry reiterated on a post-earnings conference call that the cost efficiency programme is critical.

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