MS Dhoni quits as Amrapali brand ambassador

Indian cricket team captain M S Dhoni has resigned as brand ambassador of realty firm Amrapali, days after the unhappy residents of a housing project in Noida launched a social media campaign asking the cricketer to dis-associate himself from the builder.
•    Dhoni was the brand ambassador of the company for the last 6-7 years.
•    The complaints from the residents of Amrapali’s Saphhire project in Noida had gone viral on Twitter over the past few days after they tagged Dhoni in their tweets asking the cricketer to dis-associate himself from the builder or force the company to ensure completion of pending work.
•    After Dhoni, the residents of an Amrapali housing society have now started a new campaign on social media appealing Uttar Pradesh Chief Minister Akhilesh Yadav to intervene in the matter and address their grievances, a residents' association said in a statement.
•    Meanwhile, a parliamentary panel is likely to recommend a hefty penalty and a jail term of up to five years to celebrities endorsing misleading advertisements.
•    For a first-time offence, the panel is planning to propose a Rs 10 lakh fine or imprisonment up to two years or both. A second offence could attract Rs 50 lakh fine and imprisonment for five years, sources had said.