FSSAI has inked a MoU with ASCI to check misleading advertisements in the food and beverages sector.

The Food Safety and Standards Authority of India (FSSAI) has inked a MoU with Advertising Standard Council of India (ASCI) to check misleading advertisements in the food and beverages sector.
•    This partnership between FSSAI and ASCI will put in place a mechanism to monitor misleading advertisements. 
•    It will also lead to streamlining advertisements effectively through structured guidelines and appropriate action. 
•    As part of the MoU, ASCI will comprehensively monitor these advertisements across various media. 
•    FSSAI has given a suo motu monitoring mandate to ASCI to process complaints against misleading advertisements of food and beverages.
•    ASCI will report to FSSAI, the non- compliance of its decisions for further action as required per provisions of the FSS Act. 
•    FSSAI will also redirect complaints against misleading food and beverages advertisements to ASCI, which will be reviewed using ASCI’s code and guidelines. 
•    The review will include violation of the FSS Act and regulations related to advertisements making unsubstantiated, misleading or false claims.