Amitabh Bachchan, Priyanka Chopra new ambassadors of Incredible India

The newly appointed ambassadors of the government campaign “Incredible India” are Mr. Amitabh Bachchan and the talented Priyanka Chopra. The new appointment followed the scrimmage that the previous ambassador, Amir Khan, was a part of when he made some comments about the perceived intolerance of the country. He had been the ambassador of the campaign for over a decade. A number of multi-disciplinary icons, including famous sports personalities, were shortlisted by the tourism ministry to be the face of the 'Incredible India' campaign.