Maharashtra to use hologram technique to check spurious liquor
The Maharashtra Government on 18 April 2016 decided to make it mandatory to have a hologram on every alcohol bottle manufactured and sold in the state. The step was taken to check sale of spurious liquor.
• The Government decided to paste polyester base track and trace hologram, to be supported by a mobile app, which will help consumers find out whether the liquor is fake or genuine.
• The technique will also help prevent loss of revenue due to cheap liquor being imported into Maharashtra from neighbouring states.
• The Government is currently developing a free of cost mobile app, which when brought in contact with the hologram, will immediately generate a green or red mark indicating to the buyer whether the liquor, wine, country made liquor, Indian Made Foreign Liquor (IMFL) is fake or genuine.
• If one holds the liquor bottle against the mobile app one will get a green tick mark indicating it is a genuine product. A red tick mark will indicate the product is fake.
• The decision will be implemented either from 1 July 2016 or 1 August 2016. The decision was taken keeping in mind the last year’s tragedy at Malwani where about 100 people died after consuming spurious liquor.
• Holography is a photographic technology which records the light scattered from any object, and then projects it in a way that it appears to be three-dimensional.
There are Various types of holograms, including transmission holograms, which allows light to be shined through them and the image to be viewed from the side & another one is rainbow holograms, which are used for security purposes example the one we see on credit cards or driver's licenses