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Sohil Rajput

· started a discussion

· 1 Months ago

galat jawab (Question: 267395.2 )

effective newspaper management nahi hoga

Question:

Directions: You have brief passages with questions following each passage. Read the passages carefully and choose the most appropriate answer to the questions out of the four alternatives.

Newspapers sell because of news and editorial coverage but it gets more revenue from advertisements. News cost money, while advertisements fetch money. The economics of modern newspapers is such that it cannot run by just selling news; it has to depend on advertisements. The economics of newspaper publishing required both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the press depends on both. Therefore, in newspaper management neither aspect can be neglected.

Co-ordination among the various departments editorial, circulation, advertising and production is very essential for effective and better management. The head of various departments must be part of the management of a newspaper. They must be aware of the goals set, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function. In addition, each department should keep the other department managers informed of those of its activities that will be useful to them. This is a vital aspect of newspaper management.     

    The main idea of the second paragraph of the passage is-

Options:
A)

    The future of newspapers    

B)

     How to sell newspapers

C)

    Effective newspaper management  

D)

    The role of the heads of departments

Solution:

Ans: (d)

Knowledge Expert

· commented

· 1 Months ago

The crux of the second paragraph is the role of the departmental heads in the cross pollination of the activities and information such that various departments remain interlinked with each other. The departments such as editorial, circulation, advertising and production. As already mentioned that the major income of newspapers agency comes from both the subscribers and the advertisers. So, its imperative to see for the content team to look after what content is required for the targeted auidience and the advertsing agency it's dealing with.
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