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anne

· started a discussion

· 1 Months ago

rntv got 1.---some number which is lowest

Question:

DIRECTIONS: These questions are based on the information given below.


Television Rating Point (TRP) for any show is the weighted average of the time (in minutes) people spend watching that show. The duration of advertisements is not included in calculating the TRP. The Revenue Per Rating Point (RPRP) for any show is the revenue generated by the channel per unit TRP of that show. The revenue generated is only through advertisements.


Name of the

Show

TRP

(minutes)

RPRP

(Rs. lakh)

Reach

(Number of

viewers in lakh)

Channel

Duration of each

Advertisement

(in seconds)

Number of

Advertisements

Per show

A

24

2.25

24

Pix

30

12

B

48

1.50

12

Qtv

60

15

C

20

2.25

21

Pix

90

8

D

30

3.00

40

RN tv

45

10

E

34

1.50

10

Six

75

18

F

42

2.00

18

Qtv

120

16

G

45

2.50

30

RN tv

100

12

H

40

2.75

50

Six

80

10

Which channel generates more revenue per advertisement on an average than any other channel?
Options:
A) Pix 
B) Qtv
C) RN tv 
D) Six
E) None of these
Solution:
Ans (c) The Revenue generated by a channel = TRP × RPRP


Channel

Amount charged (in Rs.lakh)

Pix

(24 × 2.25 + 20 × 2.25) = 99

Qtv

(48 × 1.5 + 42 ×2) = 156

RN tv

(30×3+45×2.50)=202.50

Six

(34×1.50+40×2.75)=161


Cost per advertisement for

Pix = \(\cfrac{99}{20}\);  Qtv = \(\cfrac{156}{31}\);  RN tv = 202.\(\cfrac{50}{22}\);         

Six = \(\cfrac{161}{28}\)

RN tv charges the maximum.

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