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MAYANK

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· 1 Months ago

Ques 46 (Question: 131802.0 )

These all are inclided except advertising....

Question:

Porter’s five force model does not include 

Options:
A) bargaining power of the buyers
B) advertising
C) threat of substitute product               
D) bargaining power of the suppliers
E)

None of these

Solution:
Ans: (b)Porter's five forces include three forces from 'horizontal' competition--the threat of substitute products or services, the threat of established rivals, and the threat of new entrants--and two others from 'vertical' competition--the  bargaining power of suppliers and the bargaining power of customers.

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