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S Chhotray

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· 1 Months ago

Options are confusing (Question: 131888.0 )

"Increasing sales" can either mean company wants to increase sales or the sales have already increased.
In the former sense, Increasing sales is a reason for repositioning a brand and hence cannot be the answer.

Question:
Which among the following Is not a reason for repositioning a brand?
Options:
A) Increased competition in the market
B) Loss of the customers
C) Retarded benefits
D) Innovation or better technology
E) increasing sales
Solution:
Ans: (e) An organisation usually opts for repositioning strategy if the brand shows low or declining sales.

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