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S Chhotray

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· 1 Months ago

difference between product line and product class (Question: 131805.0 )

What is the difference between product line and product class

Question:
_______ Includes the list of some specific products with similar attributes and functions.
Options:
A) Product length 
B) Product line
C) Product breath                     
D) Product class
E)

Product height

Solution:
Ans: (b) An organisation classifies its different product offerings on the basis of specific preferences of customers. Product line analysis helps an organisation to produce and strategically position similar products. Generally, an organisation offers different product lines and conducts market research for its each product line.

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