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S Chhotray

· started a discussion

· 1 Months ago

Advertising? (Question: 131802.0 )

How is advertising one of Porter's 5 forces?

Question:

Porter’s five force model does not include 

Options:
A) bargaining power of the buyers
B) advertising
C) threat of substitute product               
D) bargaining power of the suppliers
E)

None of these

Solution:
Ans: (b)Porter's five forces include three forces from 'horizontal' competition--the threat of substitute products or services, the threat of established rivals, and the threat of new entrants--and two others from 'vertical' competition--the  bargaining power of suppliers and the bargaining power of customers.

Knowledge Expert

· commented

· 1 Months ago

Dear Student,
We apologize to wrong marking,
We fixed it,

Best wishes
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