The Indian Railways will put up ATMs on platforms in stations, offer music and movies in trains and ‘brand’ trains to boost advertising revenue.
●    These and other initiatives to get revenue from non-fare sources were announced by Railway Minister Suresh Prabhu.
●    The Minister unveiled the Railways’ first non-fare revenue policy, out-of-home advertising policy, train branding policy, content-on-demand and rail radio policy, besides an ATM policy.
●    ATMs are likely to be located at the end of platforms or at a prominent place in the circulating area of stations.
●    The Railways will soon provide entertainment services through audio and video systems bringing movies, shows and educational programmes to passengers on their personal electronic devices inside trains and on platforms. 
●    Some of these services will be chargeable to passengers and Railways hope to mop up more than ₹6,000 crore by the end of a 10-year contract period.


 

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