A high-level Group of Ministers (GoM) has approved imposing a heavy fine and ban on celebrities who endorse products making unrealistic and dodgy claims. 
●    The GoM headed by Union Finance Minister was tasked to look into the issue of Celebrity endorsement and recommendations of Standing Committee of the Parliament on the recently introduced The Consumer Protection Bill, 2015. 
●    GoM recommendations First time offender celebrities should be fined Rs 10 lakh and banned for one year. 
●    Second and subsequent offenders should be fined Rs 50 lakh and banned for up to 3 year. 
●    The Union Government had introduced The Consumer Protection Bill, 2015 in Parliament to replace the Consumer Protection Act, 1986 to deal with consumer protection and safety. 
●    The bill proposes tough measures for the protection of consumer rights and providing strict punishment to violators. 
●    After its introduction it was referred to a Standing Committee, which gave a report suggesting measures like making celebrities accountable for the brands they endorse. 


 

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