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What Graphic Designers do?

Author : Palak Khanna

Updated On : April 27, 2023


Summary: Have you ever wondered how those eye-catching logos, posters, and commercials come to life? The solution is graphic design, of course! It is the art of visually expressing a message or concept using pictures, typography, and other design components. Let's check - What Graphic Designers do?

Modern culture relies heavily on graphic design because it makes it possible to effectively and attractively convey ideas and information.

Consider graphic design's prevalence—from the logos on your favourite goods to the advertisements you see on social media.

You may not know that graphic designers contribute to developing user-friendly websites and applications.

They collaborate closely with web designers and programmers to ensure the design components look fantastic and perform correctly.

The numerous facets of graphic design, from the creative process to client interactions, will be discussed in the following blog, along with tips on becoming a great graphic designer.

So let's explore - What Graphic Designers do?

What Graphic Designers do? and Graphic Design Specializations

Are you ready to hoist the anchor and set sail on a voyage to explore the vast and exciting world of graphic design specializations? Well, grab a cup of coffee and join me on this adventure!

Firstly, let's talk about the different specializations in graphic design.

Here are a few examples:

Branding and Identity Design

Creating a visual identity for a company or product. 

Check: What are Graphic Design Courses?

UI/UX Design

Designing user interfaces and user experiences for websites and mobile apps. 

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NID Online Coaching

Packaging Design

Creating packaging designs for products. 

Motion Graphics Design

Creating animations and visual effects for videos. 

Check: What Does a Graphic Designer Do?

Print Design

Designing printed materials such as brochures, flyers, and business cards. 

Now, the million-dollar question: how do you choose a specialization that suits your interests and skills? Here are a few tips:

  • Identify your interests - do you enjoy working on digital platforms, or do you love creating designs on paper?
  • Assess your skills - are you good at creating illustrations, or do you excel at typography?
  • Research and explore - read about different specializations, check out the work of professionals in the field, and get a feel for what you might enjoy doing.

Remember, it's always good to experiment and try different things before you settle on a specialization. You might discover a hidden talent for something you never thought you'd enjoy!

And now, for a joke to make you chuckle: Why did the graphic designer break up with their girlfriend? Because they didn't understand her font choices! 

In all seriousness, the world of graphic design is vast and diverse, and there's something for everyone. So, weigh your options, trust your gut, and sail towards your dream specialization!

Check: How to Become a Graphic Designer 2023?

The Creative Process

Are you ready to dive into the exciting world of the creative process? Let's get started!

Firstly, let's talk about the steps involved in the creative process. Here are a few to get you started

  • Research and gather information
  • Brainstorm and generate ideas
  • Develop concepts and refine ideas
  • Create and produce the final product
  • Evaluate and analyze the outcome

Now, let's discuss how to generate ideas and inspiration. Here are a few tips:

  • Keep a sketchbook handy - Jot down ideas and sketches when they come to you.
  • Collaborate with others - Bounce ideas off of other creative minds.
  • Take breaks - Sometimes, stepping away from a project can help spark new ideas.

Check: How much does it cost to become a Fashion Designer?

When it comes to effective brainstorming and concept development, there are a few tips to keep in mind:

  • Set a goal - Make sure everyone knows what needs to be achieved.
  • Quantity over quality - Focus on generating as many ideas as possible before refining them.
  • Encourage wild ideas - Sometimes, the craziest ideas can lead to the best concepts.
  • Build on each other's ideas - Piggybacking off someone else's idea can lead to something amazing.

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NIFT Mock Tests

Design for Marketing

Are you prepared to discover the influence of design on marketing? The design may be a game-changer for attracting new consumers and increasing revenue.

Creating visual assets that convey a brand's message to its target audience is designed for marketing goals. Here are some examples of marketing materials that use design:

  • Social media graphics
  •  Advertisements (print, digital, or outdoor)
  • Brochures and flyers
  • Packaging design
  • Event materials (banners, posters, etc.)

Check: Career in Fashion Designing

So, how can you create effective marketing materials that resonate with your target audience?

Here are a few tips:

  • Know your audience - Research your target market and design materials that will appeal to them.
  • Keep it simple - Use clear and concise messaging, and don't overcrowd your design.
  • Make it visually appealing - Use colours, typography, and imagery that will catch the eye.
  • Stay on brand - Ensure your design reflects your brand's values and personality.

And now, for a joke to brighten your day: Why did the marketer break up with their graphic designer? They didn't know how to draw them in! Ha!

Check: How to learn Fashion Designing at Home 2023

Design for Web and Mobile

Are you ready to learn about the art of designing for web and mobile devices? Designing for these platforms comes with its own challenges, but with the right approach, you can create stunning, user-friendly designs that will delight your audience. 

Designing for web and mobile devices involves creating optimized interfaces for these platforms' unique features and constraints. Here are a few examples of effective web and mobile designs:

  • Airbnb's mobile app
  • Apple's website
  • Slack's web app

So, how can you create user-friendly designs for web and mobile devices? Here are a few tips to keep in mind:

Keep it simple - Avoid clutter and make sure your design is easy to navigate

Make it responsive - Ensure your design works well on a variety of screen sizes

Use familiar patterns - Follow standard conventions to make your design intuitive for users

Focus on the user - Keep your audience's needs and preferences in mind when designing

Check: How to become a Fashion Designer after 12th


In the modern world, graphic design is essential in determining how we connect and communicate with others. Design permeates everything we see, from user interfaces to branding and advertising. So how do you go about succeeding as a graphic designer? A mix of skill, diligence, and a will to continuously learn and advance is required. Continue honing your craft, keep abreast of market developments, and don't hesitate to experiment. And lastly, who knows what fascinating changes are in store for the graphic design industry's future? But one thing is certain: the world will always need skilled designers to support realizing our ideas.

Check: How do Droppers prepare for Design Entrance Exams

Frequently Asked Questions

What qualifications do I need to become a graphic designer?

What software do graphic designers use?

Can I become a graphic designer without a degree?

How do I improve my design skills?

How can I build my design portfolio?


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